Advertisements use trendy words to help market things that will supposedly improve our lives. Some of the words are: “minimalism”, “mindfulness”, “happiness”, “wanderlust”. Not that this is a bad thing-hello, the title of my blog is one of those words. What I mean is that the intention of the word gets diluted and is used as a marketing ploy. How many advertisements have I seen with the word “minimalist” to describe their product or design. How many apps and classes are marketed to help people become more mindful? Answer: Too many to choose from.
One word that I do not usually see advertised is: Gratitude. Being grateful for what we have and not buying stuff we do not need is the opposite of what advertisers want someone to choose. How will they make money if people appreciate what they have and stop buying what they do not need?
For me, being mindful and being grateful for what I already have takes effort. I have to force myself to pause and be in the present and to stop and think about what I have already before buying something that will make me “happy”. As embarrassing as it is, advertisements have a way of persuading me that I need more “stuff” to feel fulfilled. It is funny that I find myself trying to justify buying things to make me more of a minimalist or tell myself that I will start being grateful and will not need anything more if I just get that one item.
If you grew up in a Christian household in the 90’s-early 00’s then you may be familiar with the Veggie Tales movies. If you grew up in a household that allowed you to watch other videos that did not include singing vegetables, then you may have no idea what I am referring to. Veggie Tales were a series of 30-minute movies that had talking vegetables (and some fruits) that sang songs, quoted bible verses, and every story taught a moral lesson.
In one movie, there was a blueberry that lived in a tree house (why she lived in a tree house is beyond me-as blueberries grow on bushes, but whatever) and she tried to buy happiness with stuff. She bought so much stuff that it started to weigh her tree house down and the tree finally bent over and ended up dumping all her stuff into the river and then ruining her house. Before her house incident, she walked by a little green bean who was poor and only had a piece of apple pie (which is basically a form of cannibalism, but whatever) and was singing a song about how grateful she was for her apple pie (still after 20 years I remember that damn song. You can listen for yourself: here). Madame Blueberry (the blueberry’s name) realized after her house was destroyed that she had a lot to be grateful for without all the stuff and joined the little girl in singing the song.
Why did I just ramble on about a materialistic blueberry? Because like the blueberry, I get obsessed with buying happiness that I forget to be grateful for what I have. I get so focused on the future-wanting an immaculately decorated Hygge-like condo instead of the house I have, not realizing that some people are wishing right now that they have a house like I already do. Unfortunately, being grateful does not come easy, especially when we are groomed by society to want more, bigger, better.
Sometimes I do not have a grateful heart. A lot of the time I get something I want and then almost immediately upon receiving it I move on to pining over the next thing I want. I get on the hamster wheel of chasing my wants instead of stopping to appreciate my privileged life. I was born middle-class, white, American, and into a loving family. Right there I started the race of life with more of a leg up than most people in the world. Yet, I still catch my thoughts telling me that I need more.
This holiday season I did not ask for gifts, but I still received one from a very thoughtful friend: a gratitude journal. While I do not recommend going out and buying something to help you be more grateful (oh, the irony), I have found so much value in taking the time each day to write down the things that I am grateful for. This journal has helped me spend a part of the day reflecting on the wonderful things in my life instead of focusing on what is lacking in it. Instead of buying a journal, just writing down on a notepad three things a day that you are grateful for will have the same effect.
With the new year approaching, I intend to keep journaling and focusing on the positive and daily working towards giving the advertisers that say I do not have and am not enough the middle finger. Enough is enough and I definitely have more than enough.